Valentines Day Spending Keeps Coming Up Roses [INFOGRAPHIC]

Valentines Day Spending Keeps Coming Up Roses [INFOGRAPHIC]

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Americans shelled out nearly $19 billion in 2019 for Valentine’s gifts and celebrations. Traditionally, Valentine’s Day sales are led by flowers, chocolate and jewelry, but many folks spend money on a variety of other things, including their pets. The world consumes a whopping 7.2 million tons of chocolate each year (Statista), and a good portion of that is purchased in heart-shaped boxes. More recently, we’ve seen a market for smart tech as Valentine’s gifts, especially smartphones and wearables. If this trend continues, expect Valentine’s spending to easily exceed $20 billion in 2020. You can find deep savings for those on your shopping lists at FatWallet’s annual Valentine



*24 Fun Facts for Valentines Day Spending (see full infographic):

  1. Half of Americans will buy candy to the tune of $1.7 million
  2. More than 36 million heart-shaped boxes of chocolate are sold
  3. 48% of women expect to receive chocolates as a Valentine’s gift
  4. Valentine’s Day ranks #1 for fresh flower purchases in the US
  5. 20% of all flower transactions happen during Valentine’s
  6. 1 in 4 Valentine’s shoppers will buy flowers, half are bought for spouses
  7. 250 million roses get produced for Valentine’s Day
  8. 40% of Valentine’s flower purchases are red roses
  9. Half buy greeting cards to the tune of more than 180 million
  10. Valentine’s ranks a far second to Christmas card sales (1.5 billion)
  11. 85% of Valentine’s cards are purchased by women
  12. About 1/3 will do a Valentine’s dinner and/or a movie
  13. About 1 in 5 buy jewelry as Valentine’s gifts
  14. Almost 9% of all diamond jewelry is sold as Valentine’s gifts
  15. Men outspend women for Valentine’s 2 to 1
  16. More than 1/4 will shop online for Valentine’s gifts, 1/3 of those from tablets
  17. Valentine’s shoppers spend an average of 30% more online
  18. About 1 in 5 will buy for their pets
  19. Almost half of marriage proposals happen on Valentine’s Day
  20. Almost 1/3 of Valentine’s shoppers procrastinate
  21. 40% of procrastinators believe it’s too late to find a deal after Feb. 13
  22. 38% want smartphones as a Valentine’s gift
  23. 1/2 of women that don’t receive a gift would end their relationship
  24. Tucson, Ariz. spending increases 68% during Feb. Valentine’s Day sales

*Data was aggregated from published surveys and reports by Data resources include:,, AMEX, EdahnGolan, Greeting Cards Association, Hallmark, Cardlytics,, Ebates, Inc., Georgetown Institute for Consumer Research and National Retail Federation.