SEO Glossary     Alexa Ranking ToolAlexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks up against all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web. Remember: "The lower the Alexa ranking number the more heavily visited the site." Some examples are: Traffic Rank for Yahoo.com: 1 Traffic Rank for msn.com : 3 Traffic Rank for google.com : 5 Traffic Rank for Rediffmail.com: 3,338 These rankings are generally consistent with the amount of traffic they have. What is PageRank?In short PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page). How many links you have from other web sites are the votes you get for your web site? How is Page Rank Used?Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own. Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar. What is SEO and why is it so important? It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Search Engine Optimization (SEO) plays a vital role in Internet marketing, this also helps your site get the exposure it deserves and increase your website traffic instantly. Site MapsSite maps are useful in at least two ways: - If a user types in a bad URL most websites return a really unhelpful “404 – page not found” error page. This can be discouraging. Why not configure your server to return a page that shows an error has been made, but also gives the site map? This can help the user enormously
- Linking to a site map on each page increases the number of internal links in the site, spreading the PR out and protecting you against your vote “donations”
Link PopularityUtilization of the search engines is a very important aspect of marketing; they are usually the first means by which prospects can find your site. That's why link popularity is so essential. If the customers can't find your web site, you will not see any sales. The term "Link popularity" refers to the ranking assigned to your web site by the search engines. It determines the position your page gets displayed on when people search for certain keywords in a search engine. I can already hear you screaming... "Cool, tell me how to get my link popular!" Link ExchangeLink Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO. Reciprocal links- Reciprocal linking is another name for swapping links.
- That’s a link from you to someone and a link from them to you.
Link FarmA link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms of Service of most search engines and could be grounds for banning. MirrorIn SEO, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms of Service of most search engines and could be grounds for banning. PFIPFI Stand for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. You pay a certain amount per URL for quick inclusion into the search engine database. However, this does not guarantee a good ranking. You will have to optimize your site very well to get a good ranking. This is different from the pay per click model where you can attain a top position instantly by bidding for the top position. What is a directory? A directory is a website (such as DMOZ) often categorized like the yellow pages which allows visitors to find other websites by topic and category.that does not have automated programs which crawl the web looking for web pages. What are pay per clicks? A pay per click (PPC) is a paid listing where the site's owner pays every time the listing is clicked. The fee per click can range anywhere from a penny to several dollars. What is an "organic" listing?An "organic" search engine listing is a free listing of a site, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology. In contrast, a paid listing is ranked according to how much an advertiser is willing to spend. The field of search engine optimization (SEO) is geared toward improving the rankings of sites' organic listings.What Is A Pay Per Click Campaign? PPC campaigns are basically ads (Sponsored Links) that appear alongside the organic search results whenever someone uses a Search Engine to search for anything that he's interested in. The reason why it's called Pay Per Click is because you spend only when somebody actually "clicks" on your PPC ad. These ads are controlled and are made to appear only every time specific "keywords" are searched for. For as little as USD $0.05 per click on Google and USD $0.10 on Yahoo and MSN, you can start driving highly-qualified visitors to your Web site. Search Engine Marketing (SEM) 1. Where SEM is an acronyms Search Engine Marketing. 2. SEM is the most powerful and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world. 3. Search Engine Marketing or SEM make sure that your Web site appears on the top 20 of search results of the major Search Engines including Google, Yahoo and MSN vlog A vlog is a video which uses a blog as its method of distribution. Cloking: Cloaking is a form of the doorway page technique.Cloaking is a search engine optimization technique Aggregator: An aggregator or news aggregator is a type of software that retrieves syndicated Web content from data feeds (RSS, Atom and other XML formats), and dropeds it on the webpages. Also it is published by weblogs, podcasts, vlogs. What Are Doorway Pages?Doorway pages are designed primarily for search engines to improve their traffic, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose. They are also known as Portal pages, jump pages, gateway pages, entry pages, bridge" pages , doorway" pages and by other names. Does your site need a number-one position in Google? Don't want to change your site but still want top positions in "natural" search results? No problem. Search engine marketers will create doorway pages or mirror sites to redirect traffic to your site. Search Engine Bots:Search engines bots are automated software agents called spiders, crawlers, robots and bots. These bots are the seekers of content on the Internet, and from within individual web pages. What's a "meta" search engine? A Meta search engine is a search tool that doesn't create its own database of information, but instead searches those of other engines. "Metacrawler", for instance, searches the databases of each of the following engines: Lycos, WebCrawler, Excite, AltaVista, and Yahoo. Using multiple databases will mean that the search results are more comprehensive, but slower to obtain. Through AdSense, webmasters can sign-up with Google to have relevant AdWords advertisements displayed on their sites. The advertisements appear based on keywords and phrases found in the text the ad is placed beside. Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources. About the Search engine:Search engine websites like Google.com, MSN.com, and Yahoo.com use algorithms to place websites in a particular order within their search engine results pages. Generally, websites that have "high rankings" or are listed at the top of these search engine pages generate tremendous business via the Internet. Search Engine Optimization Language ROR (Resources of a Resource) is an XML format for describing your content. With ROR you can describe the objects of your website (including products, services, articles, songs, reviews, etc).ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. RORweb.com is the official ROR website. Inbound Link A link coming to your website from some other website. Outbound Links A link is going from your website to another website is called the outbound link. Meta Search Engine A search engine that gets listings from two or more other search engines, rather than through its own efforts. www.mamma.com/ , www.metacrawler.com/ , www.kartoo.com/ Index The collection of information a search engine has that searchers can query against. With crawler-based search engines,the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized. Crawler: Component of search engine that gather listings by automatically "crawling" the web.A search engine's crawler (also called a spider or robot), follows links to web pages.It makes copies of the web pages found and stores these in the search engine's index. What's a "meta" search engine? A Meta search engine is a search tool that doesn't create its own database of information, but instead searches those of other engines. "Metacrawler", for instance, searches the databases of each of the following engines: Lycos, WebCrawler, Excite, AltaVista, and Yahoo. Using multiple databases will mean that the search results are more comprehensive, but slower to obtain. What is The Concept Behind CSS? The concept behind CSS (a.k.a. cascading style sheets or style sheets) is really simple. CSS allows you to make changes to all of the web pages that link to the CSS file at once by changing a style in the style sheet, instead of having to manually change every style in every HTML file. DHTML-Introduction DHTML is a combination of three existing technologies so called by the Document Object Model (DOM):
1. HTML - For creating text and image links and other page elements.
2. CSS - Style Sheets for further formatting of text and html plus other added features such as positioning and layering content.
3. JavaScript - The programming language that allows you to accesses and dynamically
Keyword density Keyword density calculates the percentage of keyword words and phrases compared to the total number of words in your web page body. Reciprocal Link Exchanging link between two websites is called reciprocal link, it is also called link swap. | Major Search Engines Internet search engines help users find web pages on a given subject. The search engines maintain databases of web sites and use programs to collect information, which is then indexed by the search engine. - Google.com
- Yahoo.com
- msn.com
- ask.com
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