What is Pay per click (PPC)?

Pay per click is a marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay-Per-Click (PPC) is an online advertising payment model in which the ranking of your site on selected search engines is determined by the bid amount you (the advertiser) are willing to pay for each key phrase. Advertisers pay a cost-per-click every time their link is clicked by a prospect.

Pay-per-click search engines, such as Overture, FindWhat.com and 7Search.com, are search sites that return the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its offering to appear first in the results list; the second-highest appears second, and so on. After all paid advertisers are displayed; all the other results appear just like regular search engines. If the user clicks on a paid advertiser's offering to go to its Web site, the pay-per-click search engine charges the advertiser's account for the bid amount.

Top Ten PPC Search Engine

• Google AdWords
• Yahoo! Search Marketing (formerly Overture)
• ABC Search
• SearchFeed
• 7Search
• MIVA
• Kanoodle
• Enhance
• Findology
• ePilot

Pay per click services

• Yahoo Search Marketing
• Google AdWords

Benefits of PPC

• If your online business is a direct response business that sells products or services directly from the web then Pay Per Click (PPC) can be a quick and cost effective way to reach customers.
• If you want to simply generate leads you can use pay per click advertising to bring potential leads to a qualification page to collect data and qualify your leads.

Pitfalls of PPC

• If your business is not able to control the cost of new customer acquisitions then the PPC campaign will not produce ROI (Return on Investment).

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