How can RSS improve my Search Engine Rankings?
   
There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders. 1. RSS Feeds Provide Instant Themed Content There are several publishers of RSS feeds that are specific to a particular theme. Since the feed is highly targeted, it could contain several keywords that you want to rank highly for. Adding these keywords to your pages helps Google tag your site as one with relevant content. 2. RSS Feeds Provide Fresh, Updated Content RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped. These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day. 3. RSS Feeds Result in More Frequent Spidering One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgment, was a page that was worth visiting daily. What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to “Syndicate” their content through the distribution of lists of hyperlinks. It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers. However, not much attention has been given to the advantages RSS provides for search engine optimization. | Really Simple Syndicate RSS is used by (among other things) news websites, weblogs and podcasting. The abbreviation is variously used to refer to the following standards: - Really Simple Syndication (RSS 2.0)
- Rich Site Summary (RSS 0.91, RSS 1.0)
- RDF Site Summary (RSS 0.9 and 1.0)
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How can RSS improve my Search Engine Rankings?
