Creating Business cards for your Real Estate Investing Business.

If you don’t have business cards then you are not in business. That is as simple as I can put it. You should have at least 100 cards on your person at all times. Many businesses today offer business card bulletin boards where you can place your card. Its FREE advertising and you’re a fool if you don’t participate. Everywhere you go you will run into people so consider this fact:

“95% of all Americans either A. Plan to buy or sell a piece of Real Estate in the next 7 years, or B. Know someone who plans to buy or sell a piece of Real Estate in the next 7 years.”

That fact alone is reason enough to make sure you always have your card handy. We will go over designing your card here in a bit, but for now I just want to push the importance of having them, carrying them with you, and passing them out like they are candy. 

I will post an example of the business card I use here but most importantly you should note that your business card is your first impression of your real estate investing business to your clients.(You know what they say about first impressions) In addition to a business cards you need to have a “Mantra” or a 10 second commercial that you memorize to tell people when you hand out your cards. Mine goes something like this. “Hello I’m a real estate investor, I am interested in most any house and I am more than happy to give you an offer on your property, just give me a call and I will be glad to come out and do a walkthrough” I then hand them the card and get a commitment from them to contact me.
 
If your “Mantra” sounds good and your card looks the part I can promise you this. Your business card will not get thrown away. The seller may not call you right away but if you have done it right that card will stay on their nightstand, or in the purse/wallet for another day.

I have often gotten calls/leads where the seller heard about me from a friend. They were talking about how they needed to sell their house and their friend remembered they still had my card and gave it to them. Referrals can be some of your most powerful leads that you will get and the most profitable as well.

One more tip, any employee or associate of yours should be given several of your cards to pass out and have to give to friends. REFFERALS ARE INVALUABLE TO THIS BUSINESS.

Now onto card design, I have said it once, twice, and a thousand times “KEEP YOUR MESSAGE SIMPLE” and always remember when designing your card. “What’s in it for me?” The prospective seller does not care about you they only want to know what you can do for them. Keep your message revolving around that and you’ll do fine.

 
Give the client a reason to keep the card keep your mantra and your card similar in nature, make it so that the client has a visual of having met you and made the mental attachment of that to your card.

Business card content has never really changed so keep your consistent with the standards that are out there. Make your message unforgettable and then give them your card.

One last thing I am a huge fan of spending the extra money and going for a high gloss 2 sided card. Many people when they get started make them on their computer and cut or punch them out. The credibility they have lost is 1000 times more than the money they would make with a really nice high gloss card.

P.S. Don’t buy a box of 500 buy a box of at least 2500 you will need them if you are serious about being in this business in the long run.