| Golf players and fans around the world are familiar with the Titleist brand. Indeed, it's rare to find fewer than half the top ten players at any given time using Titleist balls. Some of these famous spokespeople and users include Vijay Singh, Ernie Els, and Adam Scott. Titleist balls are also perennial favorites on the women's tour. Titleist golf balls are incredibly popular--the Titleist company is perennially the highest-ranking Fortune 500 golf equipment company. Its annual sales have topped $1 billion in recent years. This ubiquity indicates a popularity that is not limited only to one class of either amateurs or professionals, which has translated into a fair amount of tour visibility for the company. A good example of Titleist technology is the high-end Titleist Pro V1 ball. With its light construction and patent design, the Titleist Pro V1 has won over many professionals, and even a fair number of amateurs. Its softness and dimple pattern tend to mean a pretty regular increase in hitting average. The biggest down side of these balls is simply their high relative cost, but the scruff-proof surface of the Titleist Pro V1s tends to make them longer lasting than your average ball. |
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