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Press Release items on halfvalue
The true collector is always
looking for a unique item relating to his passion. "Special
editions" and "limited editions" are living up to their titles
less and less as they saturate the general market. Film,
television, and music lovers are learning how to look for items
that circulate only within industry circles. Screeners, demos,
or a press release can be really rare treasures to add to your
collection.
When a new movie, album or television show premieres, studio
advertising agencies often send lavish promotional packets to
reviewers. These packets will often include a press release,
exclusive photographs, and detailed "behind the scenes"
articles. Press release packets may come in a simple folder or
they may come in uniquely shaped gift boxes that are great
memorabilia in and of themselves.
The text of a press release can range from just a simple one
paragraph statement to an elaborate promotional piece. Press
releases are meant for the eyes of the press only and are often
tossed away after the information becomes dated. Many of these
items are finding their way into the hands of dealers and
collectors. When kept in mint or near-mint condition, a press
release kit can become a very high yield investment.
Just like any collectable, what makes a press release kit
valuable in the long run includes its condition and its
availability. The less widely circulated the press release was
originally, the more valuable it will be to a collector. Die
hard collectors often go after multiple versions of press
release kits, including foreign editions. Keep your eye on the
collector's market and you may just come across a press release
kit for your favorite film, show, or recording artist.
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