Mascara

Mascara is a makeup product applied to eyelashes to make them appear fuller, longer and often darker. It is an effective eye makeup product used for widening the eye and drawing attention to your face. It can be worn alone or with a combination of eyeliner and eye shadow.

Choosing the Right Mascara
First, decide whether you prefer waterproof or water-soluble products. Waterproof mascara is difficult to remove without the aid of a remover product, while water-soluble products are more likely to flake or smudge during the day. Both are about the same price, with drugstore brands averaging about $6 apiece and professional lines costing upwards of $20.

Products by well-known manufacturers like Avon, Lancôme, Estée Lauder and Mary Kay lead the way in mascara advances. Avon's mascara line features over a dozen different types, ranging in price. One of their featured products for luxurious lashes is "beComing FAKE OUT lash volumizing mascara," available in black and brown. Paris-based Lancôme features mascaras that cater to long wear and high definition. Their "Flex" and "Définicils" lines of mascara are offered in multiple colors and both waterproof and water-soluble versions. Manufacturer suggested prices start around $20, but these products can be found on online, at websites like eBay, at a substantial discount.

Founded in the US by Estée Lauder in 1946, the company that bears her namesake offers world-renowned options in mascara. Their expert mascara sets are among the most revolutionary on the market, complete with high-end mascara, remover and matching eye pencil. Another very popular US maker of mascara is the age-old direct marketer, Mary Kay. This company offers a small selection of long-wear mascaras aptly named "Endless Performance" and "Flawless"--with manufacturer suggested prices starting under $10.