| Movie lobby cards were once employed to entice audience goers and highlight crucial frames from films. Unlike today's title poster "one sheets," which usually feature only one or two glimpses of a film, lobby cards displayed eight separate scenes. Sometimes studios produced as many as 16 lobby cards for a single film. Early lobby cards were black and white, set on card stock, and horizontal in format. A typical set included a Title Card (TC) and seven so-called Scene Cards (SC). In the 1920s, the major studios decided to colorize their lobby cards. Collectors of these cards search not just for rarity and popularity but also for scenes that quintessentially capture the movies they depict. Indeed, exquisitely representative lobby cards can oftentimes be far more valuable than any other memorabilia associated with a particular movie. Some key lobby cards include Charlie Chaplin stills, which are valuable simply for their rarity and age, the letters of transit card SC scene from Casablanca, and the SC depiction of Marilyn Monroe in The Asphalt Jungle. Another valuable lobby card depicts the crop duster scene from Hitchcock's masterpiece, North by Northwest. When it comes to collecting lobby cards, remember the golden rule--the whole is greater than the sum of its parts. If you can cull together a collection of all the lobby cards for a particular film, you will be able to resell them at auction for a pretty penny. However, remember as well that the condition of the cards will play a huge role in determining their worth.
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