| Even people in the industry poorly understand how fashions spread. There are five types of "clothing adopters." "Innovators" are on the cutting edge. These are people, such as big-name boutique designers or runway models, who get the inside scoop on the latest fashions before they're even rolled out. "Early adopters," the next tier down, soon pick up on ideas put forth by the innovators. Early adopters include hip teens, celebrities, and other "with-it" fashionistas. If a fashion line finds success with the early adopters, it can go "mainstream." Then average high school students, college kids, and even adults begin to pick up the fashion line. "Late adopters," soon thereafter come on board--often too late for the early adopters, who've moved onto the next big thing. Finally, some people never pick up on fashions and instead remain frozen in sartorial history. One of the best places to spot emerging fashions is the Glendale Galleria in Southern California. For years, youth demographers have hung out at places like the Glendale Galleria to spot trends destined to sweep the nation and maybe even reach international status. In terms of dressing yourself, here are some general fashion tips. Dress "one of a piece." If you're going for a classic, J. Crew cut, don't mix and match, unless you truly posses the panache to pull off a mishmash. Keep up to speed on your style by reading fashion magazines, watching what cool people wear, and paying attention to the reviews of friends you trust. |
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