Eye Shadow

It's amazing how well-applied eye shadow can make your eyes look bigger luminous, and sexy. However, there are some common misconceptions about choosing colors, so watch out for these basic mistakes. For example, many women assume the safest choice is to try to match their eye color, but contrasting colors will actually make your eyes seem brighter and draw more focus to them. Mary Kay eye shadow offers contrasting colors that can suit a variety of eye colors and lid shapes. Bare Escentuals eye shadow is another great option because the brand uses high-quality ingredients and vibrant colors that really bring out the beauty in eyes.

Many people also figure that dark colors will be the most dramatic and make your eyes look bigger and darker, but it is actually light colors that do this. Dark colors, in fact, minimize your eyes. If you're going to use three colors, use the lightest one first as a base, the medium tone on the inside of your eyelid, and just a hint of the darkest color on the outer corner of the lids. Then blend the colors gently with a sponge applicator or brush.

If you have a problem keeping your eye shadow on, the cause is probably in what you do to prepare your lids. You may or may not want to use foundation, but regardless, you should use loose or pressed powder on your eyelids to control the oil that causes eye shadow to run. Concealer and pressed powder in a base will help minimize eye shadow creasing. You may also want to look into MAC eye shadow, which many women applaud for its ability to last--and stay put! Clinique eye shadow has also received positive reviews by both beauty experts and everyday women.