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Michael Dell, the founder of
Dell Computer, famously performed an experiment on an old
Apple Computer when he was just 15 years old. He took his
Apple apart and rebuilt it piece by piece just to test his
technical abilities. Several years later, while at the
University of Texas at Austin, Dell's genius for creating
hardware paid off, and he opened a unique company called PCs
Ltd.
Dell's idea was to sell customized IBM computers
built from official parts but made to order. Dell, of
course, was not the first person to think of this
customization model. However, PCs Ltd. survived its
competitors, and eventually produced its first Dell
computer, called the Turbo PC. This 1985 model ran at a
speed of 8.0 MHz and featured an Intel 8088 processor--not
very impressive by today's much faster standards.
Thanks to PC Ltd.'s success, Dell was able to drop out of
school and pursue computing round-the-clock. He grossed over
$6.0 million in his first year of business and changed his
corporation's name to "Dell Computing Corp." in 1988. Dell
briefly engaged the industrial market in the early 1990s but
backed away and returned to direct consumer sales.
In 1992--only seven years after the Dell computer company
opened its doors--Dell was included in Fortune Magazine's
500 biggest corporations in the world. During the mid-1990s,
Dell jockeyed with Compaq and Hewlett-Packard to become the
No. 1 PC seller in the United States. Starting in 2003, Dell
began to diversify and offer handheld units, digital
jukeboxes, televisions, and the like. More recently, Dell
has proven itself on the international markets, thanks in
large part to the company's reputation for service.
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