E-commerce has completely changed the way that Avon does business. Avon has never had traditional brick and mortar stores. Instead, their products were distributed entirely through representatives who brought catalogs and samples around to the people in their communities and made the sales directly.
One of the most popular Avon skin care products is Anew Alternative, a cream which they call "herbaceutical." The idea is that it combines modern Western technology (i.e. relatively common ingredients for moisturizing and fighting wrinkles) with Eastern plant remedies. If you want to fight wrinkles, lines, and age spots, this cream may give you the even skin tone and soft firmness that you want.
You might also consider Anew Luminosity Ultra if your main concern is skin discoloration from aging, hormonal changes, or sun damage. With an SPF of 15 and UVA and UVB protection, you can wear this non-greasy cream every day to help protect from sun damage and discoloration, and over time you may also see your skin visibly lightening and skin tone evening out.
If you want to add a little coverage and really brighten up and even out your skin tone, you could try Avon's Beyond Color foundation, which is designed to add radiance to skin and increase firmness. You can feel great and look great with the complete line of products from bath and shower products to skin care, make-up and even Avon fragrances.