The Google AdWords Training Workshop DVD

Product Details

Designed to meet the needs of beginner - intermediate level users, this 2 DVD workshop shows DIY advertisers how to build a successful AdWords search marketing campaign with over 3 hours of easy to follow instruction, examples, checklists and control panel screen captures recorded live on the internet.

You'll see it all, starting with why you should consider advertising with AdWords and how to place your first ad, through to conversion tracking and performance analysis.

Along the way, you'll discover insider tips on how to optimize your results with campaign objectives, audience targeting, keyword research, ad copy tweaks, bid strategy and a lot more besides.

You'll be amazed at how easy it is for small-medium sized business owners the world over to tap the increasingly important Google search market and partner network.

The Keyword Marketer's Google AdWords Training Workshop shows you:

+ How to set campaign objectives and identify key performance indicators
+ How to design your campaign structure
+ How to understand Google Quality Scores and their pivotal role in ad positioning
+ How Quality Score determines your minimum cost per click
+ How to set up your account and create your first ad
+ How to navigate the AdWords control panel and maintain your campaigns
+ How to customize ad display and distribution settings
+ The pros and cons of distribution on partner sites
+ How to specify regional and city targeting
+ The #1 way to capitalize on local targeting
+ The special characteristics of Local Business Ads for Google Maps
+ The 4 keyword matching options - how and when to use them
+ Tips and tools for developing a great keyword list
+ How to write an effective ad
+ How to avoid the biggest mistake when testing ad copy variations
+ How to run A/B landing page split run tests the easy way
+ 7 ways to optimize landing page conversion rates
+ How to calculate your maximum click bid and break even point
+ How to set a campaign budget
+ How to customize ad delivery with scheduling
+ How to optimize Quality Scores
+ How to manage bids and bid strategy
+ How to track conversion results
+ How to set up reporting and carry out performance analysis
+ How to manage by return on investment (ROI) criteria
+ What you need to know about click fraud

In addition to the DVD, your purchase also includes exclusive access to several proprietary software tools referenced during the workshop:

+ BudgetMate - calculate cost per order target, maximum bid, and campaign goals.
+ CouponMate - create instant web coupons for tracking web-2-store conversions.
+ PhraseMate - keyword phrase generator.

Whether you are already using Google AdWords or just considering it, this is one DVD you'll want to see. Highly recommended.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

Product Reviews

(3 stars) - OK - Not Great
I purchased this DVD package to learn how to get an edge with Google AdWords. While the workshop is a good overview of AdWords, it really doesn't provide any unique information. I really didn't learn anything new from this workshop. If you don't know anything about AdWords, this would be a good starting point. However, if you really want an edge, checkout "Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords" which I bought at the same time. While some might complain that this book is a marketing piece for their website/service, it really has some unique insights based on real experience. How well you AdWords campaign is running can make or break your business. Spend the extra effort to get it right.

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