| Adult Swim related pages | Adult Swim, usually rendered [adult swim] based on its logo, is the name for the adult-oriented television programming block on Cartoon Network in the United States, featuring absurdist and often ribald comedy in contrast to the tamer daytime Cartoon Network. It premiered on September 2, 2001. On March 28, 2005, Atlanta-based Turner Broadcasting, who runs the channel, split Adult Swim from Cartoon Network so that Nielsen Media Research could treat it as a separate channel for ratings purposes.
Adult Swim, then a spinoff of Cartoon Network, premiered on September 2, 2001 with Home Movies being its first program aired. On March 28, 2005, Atlanta-based Turner Broadcasting, who runs the channel, split Adult Swim from Cartoon Network so that Nielsen Media Research could treat it as a separate channel for ratings purposes. Originally a Sunday-only block that also re-ran on Thursdays, Adult Swim now airs: - Weekdays at 11:00 p.m. Eastern Standard Time, with an encore at 2:30 a.m.
- Saturdays at 11:00 p.m., with an encore at 2:30 a.m. Shows on Saturdays are often action oriented.
- Sundays at 10:00 p.m., with an encore at 2:00 a.m. Shows on Sundays are often comedy oriented.
Beginning on July 6, 2007, Adult Swim gained a Friday night block which airs from 11:00 p.m. to 6:00 a.m., and the rest of the weeknight blocks moved back from 10:30 p.m. to 11:00 p.m. starting July 2, 2007. The weekend blocks, however, remain unchanged. Some Adult Swim programming is available on demand by the Internet on Adult Swim Video, a free, ad-supported streaming video service. The network, programmed by Williams Street Studios, the same group that created Toonami and Miguzi, plays American animated series and shorts geared towards adults, and a wide variety of Japanese anime series, OVAs, and movies. Promotions for Adult Swim have been targeted towards the college age group, which constitutes the majority of their viewers. According to a September 1, 2004 article in Promo magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students’ dorm rooms. | |
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