Da Vinci and the 40 Answers

Product Details

Mark has an undergraduate degree in Chemical Engineering with an MBA. Having held top management positions in Rocket Science, Aircraft Hydraulics, Engineering Services, Customer Service, Software, and e-Business, Mark has an extremely diversified background. He has held positions ranging from Management and Operations to Sales and Marketing and Research and Development.

Some of Mark's unique accomplishments include increasing e-business sales 600 percent in one year, receiving NASA's highest recognition of Launch Honoree at the age of 23, and being the youngest person promoted to the position of Chief Engineer on the Space Shuttle program at the age of 31. Mark was also the Chairman of the orbital debris committee and an eight-time collegiate All American in Marksmanship. Mark also designed and built a 10,000-pound rocket, built his own airplane, and flies hot air balloons.

Mark's interest in creative thinking dates back to the early days of his career when good, practical, creative thinking training simply couldn't be found.

Product Reviews

(5 stars) - Get ready to be challenged in your conventional thinking
Thought provoking is an understatement. If you notice a bump on my head, it's my right brain expanding. The first half of the book covers the basics of getting in the right (brain) mindset. Chapter titles: Peel the Onion, Try It, Sensible Design, Clear as Mud, View Point, Universal Network, Ideal Final Result (called Ideality by other TRIZ experts), Brainstorming. Be prepared for unusual approaches which make a lot of sense. The second part are tactics, which are the "Answers" or "Innovative Principles" for TRIZ buffs. Fox presents a fascinating mixture of applications in technology, engineering and ... advertising, marketing, the commercial side of business. The abundance of examples of practical applications makes this a pleasure to read and learn along the way.

(4 stars) - Defiantly worth your time!

Easy read, innovative and thought provoking, should be read by business owners,
departmental managers and basically anyone who manages people.
Questions traditional methods and logic, conveys wisdom through a series
of anecdotal metaphors throughout.

(5 stars) - Something for everyone
As a purely "left brained" VP of Finance, sitting through endless presentations on creativity, building market share, motivating customers and employees, and design and planning meetings became the bane of my existence. Every company does the same thing with the same resources. People are stuck in the rut of conventional thinking. Mark's book and guidelines open up a whole new world of ideas. One in which both the logical and creative minds can come together comfortably. His approach is simple, clear and actually fun. In today's economy, this book should be required reading for every struggling company. The time to change is now, and here is the play book to use to do it.

(4 stars) - Ideas from everywhere
It's always refreshing when a writing style gives off good vibes. Mark's words do that. His tone sets the stage for idea generation because ideas come more easily when people feel safe. As an ideation expert myself I know from experience that ideas come from everywhere and through many means. TRIZ is just as legitimate as any other. It's also rooted in quantitative analysis which may help the "not so creative types" or "suits" accept it more readily than silly string fights in a rubber room. I recommend having this book on your self as part of your idea generation tools.

Brian Heidsiek, Principal
Sandbox Industrial Design
www.sandboxid.com

(5 stars) - Fresh Ideas
Mark Fox's book shooked my world ! So many possibilities are shared in "Da Vinci and the 40 answers" . I learned about TRIZ and the 40 universal answers to basic problems. Buy this book now !

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