Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event (Adams Streetwise Series)

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• Choose an appropriate venue and staff
• Determine the type of event that best suits your company
• Draft a budget and come in under it
• Entice your consumer with media coverage and giveaways
• Negotiate successfully with vendors
• And much more

Tradeshows, conventions, and events are no longer just for the big corporations. Your business can compete, if you know how--and this book shows you how. Streetwise Meeting and Event Planning is packed with information on how to coordinate the successful events you need to build your business.

Product Reviews

(5 stars) - The complete event-planning handbook
Think how indispensable assembly instructions are for, let's say, putting together a gas grill. You'd never even attempt it without step-by-step directions. This book is just as essential for assembling a business event that runs smoothly, stays within budget and meets your marketing goals. Luckily, Joe LoCicero's writing is more colorful and engaging than your typical direction pamphlet. This chunky book includes tips, insights and stories from his experiences. Whether you are planning luncheon for eight or a conference for thousands, he guides you through the process, from conception to catering to closing ceremonies. Although all this information is a bit mind-numbing when read cover to cover (and it's not necessary to tackle it that way), getAbstract thinks every planner should keep this comprehensive resource within arm's reach.

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