Velocity: From the Front Line to the Bottom Line

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Product Reviews

(5 stars) - Auto dealer must read
Velocity will help those in the business of selling used cars make more net profit. He coaches you thru the paradigm changes that the internet have created. I encourage all of my clients to read it.
Steve Nickelsen
Automotive Consultant

(5 stars) - A Must Read for Every Automobile Executive
The innovative thoughts and ideas in this book will have an impact on the automobile industry for years to come. Truly a must read for anyone in the automobile industry.

(5 stars) - Must Read for Used Car Mgr and Above
If you want to thrive in a down market reading this book is your first step. I've been in the business for 15 years and I've haven't seen anything this strong since the introduction of MMR. We all know how that has changed the way we do business.For more reviews from dealers see Dalepollak.com

(5 stars) - Velocity
This book is true to today's market. So many dealers today are stuck with old pricing stratigies. Another well stated truth from Dale Pollak.

(5 stars) - This is How to Become a Used Car Superstore
Dale Pollak pleads for used car dealerships to evolve within an industry that has stayed stagnant for far too long. "Velocity" contains a laundry list of strategies employed by the most successful used car dealerships in the country. From seeing the Internet as your virtual showroom, making every business decision with an investment-mindset, and considering the benefits of a single-price, no-haggle environment, this book will make you think about the way the used car dealerships should be run.

And it will make you wonder why we haven't been doing all of this stuff before.

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