Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success

Product Details

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Product Reviews

(5 stars) - nuts! about this book
This product came in just fine when I got it, I was thankfull that I got It the day they said it would be shipped because I really need the book for my class. The book was not intact and it came in good condition just like it said it would. Hopefully this review helps, if it doesn't then sorry. =D

(4 stars) - Nuts!
Excellent older business book. It describes the environment at Southwest Airlines. Many good business tips. However, it doesn't describe how they got there. It is more of a description of how it is now. I would like to have seen more of the "how do you get there from here?" advice. Easy read.

(5 stars) - Nuts About Nuts

This is a great book, not only about the formation of Southwest Airlines, but about life in general. So many of the thoughts expressed are great for everyday living!

(1 stars) - Didn't read much of this
My airline career spanned nearly 20 years and I'm very familiar with Southwest. It's a great company, and my low opinion of this book has nothing to do with Southwest and everything to do with fluff being passed off as serious reading. Any legitimate study must examine the subject objectively and present the whys and wherefores of the company's positives and negatives. This reads as if it was authored on Southwest's company stationery, so if you want to know how and why Southwest is in the industry leading position it is, you'll need to look elsewhere. An excellent start would be Lamar Muse's hard-to-find-but-worth-looking-for "Southwest Passage," an entertaining autobiography that really shines as a fascinating look behind the scenes during Southwest's early years. Muse played a critical but little-known leadership role that he describes in detail and documents extensively with excerpts from actual correspondence and reports.

(5 stars) - Nuts! Southwest Airlines
This book shipped very fast and in perfect condition. It's also a good read.

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