Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Product Details

Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing.

Includes many forms, checklists, and tips for planning and managing events

• Features examples of events where things went rightand wrong
• Provides techniques to maximize savings and avoid surprises

Judy Allen (Toronto, Ontario) is President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events.

Product Reviews

(5 stars) - Sweet!
As soon as I turned the first page I knew I could take my hand out of the blender! I have thrown events in the past and after some time grew less than confident I was doing everything I could, now I know I was. For someone interested in throwing events, whether a concert or a gala this book is for you!

(5 stars) - Exceptional Hands on Wisdom for a Pro
Judy Allen is one of the best in the business. The Toronto based event professional has written a series of how to books for the event industry with lots of wisdom from her many years of experience. This referene book contains tactics, strategies, templates, advice, and concise case studies for anyone seeking to increase their skills and abilities quickly. While event planning requires a solid foundation of common sense the more technical aspects of it are covered in this book. A great professional manual for anyone who wants to know how one of the best does it.

(5 stars) - Helpfull book
This product is same as described in purchase. Delivery was very quickly and good conditions. I recommend this product and provider. Sincerely. Jose Pena

(3 stars) - Not for beginners and not for professionals
It is hard to tell who this book is geared towards. A novice should not take on any event that is over their head; as most of the event situations that are listed in the book are. A professional would know from experience the answers to most of the questions or they would have the common sense to take care of any odd situation that arose. The book may be helpful to assistant managers or banquet captains, but most houses have their own way of doing things. Interesting read and a good refresher, buy used.

(5 stars) - Very useful Hand Book
It was very useful to me as I used it to brak into the wedding/event business. It presents a very corporate approach, yet it seems to uncover all kinds of secrets of the event world that are hidden to the public eye.

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